Search engine optimization (SEO) is an essential part of any eCommerce business’s comprehensive marketing strategy. It helps your online store reach a wider audience and increase your sales. But with so many digital marketing agencies out there, how do you know which one is the best for your eCommerce website?
The key is to assess each agency and make sure they have the right qualifications, expertise, and experience to meet your business’s needs. Here are eleven ways to assess the best eCommerce SEO company for your business.
1. Do Your Research
Before you start assessing any agency’s eCommerce SEO services, it’s important to do your research. Look for reviews, ratings, and testimonials from previous clients. This will give you an idea of the agency’s reputation and how they’ve delivered results for their clients.
2. Ask About Their Experience
When it comes to SEO, experience matters. Ask the agency how long they’ve been in business and what kind of eCommerce SEO projects they’ve worked on. This will give you an idea of their level of expertise and how well they know the industry.
3. Check Their Portfolio
A good SEO agency should have a portfolio of their past work. This will give you an idea of the kind of projects they’ve done and the results they’ve achieved. It’s also a good way to get an idea of their style and approach to SEO.
4. Request a Proposal
Once you’ve narrowed down your list of potential SEO agencies, it’s time to request a proposal. This will give you an idea of the services they offer and the cost. It will also give you an idea of how they plan to tackle your project and what strategies they’ll use.
5. Ask for References
Any good SEO agency should be able to provide you with references from past clients. Ask for references from clients who have worked on similar projects. This will give you an idea of the agency’s track record and how well they’ve delivered results.
6. Evaluate Their Process
SEO is a complex eCommerce marketing process that requires a lot of planning, keyword research, and strategy. Ask the agency about their process and how they plan to achieve your desired results. This will give you an idea of how well they understand the process and how they plan to tackle your project.
7. Check Their Work
Once you’ve chosen an agency, it’s important to check their work. Ask for samples of their work and evaluate the quality. This will give you an idea of the kind of results they can deliver and how well they understand the industry.
8. Analyze Their Reports
A good SEO agency should provide regular reports on the progress of your project. Ask for samples of their reports and analyze them. This will give you an idea of the kind of data they’re collecting and how they’re tracking progress.
9. Ask About Their Tools
SEO requires a lot of tools to track progress and measure results. Ask the agency about the tools they use and make sure they’re up-to-date with the latest trends. This will give you an idea of how well they stay on top of the industry and how they plan to use the tools to achieve your desired results.
10. Evaluate Their Communication
Communication is key when it comes to SEO. Ask the agency about their communication process and make sure they’re available to answer any questions you have. This will give you an idea of how well they understand your needs and how responsive they are to your requests.
11. Request Supporting Digital Marketing Services
SEO often works best alongside other digital marketing services including but not limited to content marketing and social media management. The best eCommerce SEO company will not only offer SEO and PPC but other channels as well.
Finding the best eCommerce SEO agency for your business can be a daunting task. But by following these eleven steps, you can make sure you find an agency that has the right qualifications, expertise, and experience to meet your needs. Good luck!