Online search is an important part of any business. Every day, people also search for services, products and more on Google, Bing and other search engines, so it’s vital to attract those people to your website to become customers. However, much of what people search for every day may surprise you. To increase your exposure and make sure you’re reaching your target audience, make use of these tips on what other people search for but don’t tell you about.
What people search for
So you’re convinced that your website’s search engine optimization is on point and that people are finding it when they Google your product or service. But, how can you be sure? While there’s no way to figure out exactly how many (or few) people search for are actually seeing your site, there is a way to track down those sites showing up high in organic results. These websites could be stealing traffic away from yours and should not go unnoticed. Google offers a feature called Search Analytics that allows webmasters to see their site performance as it relates to keywords over time. I have used it for years on my personal site and have found great insights as a result.
What are the most popular searches?
One thing that can be startling when digging into people search for data is just how much volume Google, Bing and Yahoo handle in a given day. According to Experian Hitwise, Yahoo alone gets more than 75 million searches per day. In order to get some idea of just how staggering that figure is, consider that if each of those 75 million searches took just 5 seconds to process, it would take over 11 hours for all of them to complete—and that doesn’t even include any time spent loading web pages or navigating ads. But on a minute-by-minute basis, there are massive swings in search traffic.
For example, between 12:00 AM and 1:00 AM PST on a typical. Day, total search queries drop by nearly 40 percent. That means that for every query completed at midnight, only one was completed at 1:00 AM. As with many things online, we tend to peak during work hours and then gradually taper off as we wind down from our days. So while most of us will never see anything close to 75 million searches in one day (or even 100), understanding where most of your visitors are coming from can help shape your content strategy (not to mention give you an idea of who might be interested in reading your next post).
People also search for
If you’ve ever wanted to understand how Google works, here’s an interesting experiment to try at home. Visit Google and type a word into its people search for something that represents. Something basic and universally understood (like a light bulb). Then press enter, but keep your finger on Control so that it doesn’t go anywhere (your cursor will disappear). After two seconds or so, release your control key and watch what happens. Note that sometimes it only takes one second.
As soon as you do, Google will take your original word (in our case: light bulb) and add a string of extra words after it in brackets—what’s called an auto-complete response. The words are different every time. And they aren’t just random either; they are based off what other people have searched for before you. In fact, those words are more likely to be searched than anything else! This is why when you google how many people live in America there is a section that says how many people live in America also searched for… and then gives suggestions like How many houses are there? How many states are there? How many stars are there? Much does a house cost?
What other people also searched for
Sometimes it’s helpful to see what else your audience is interested in. When creating pages, keep in mind that people search for who visit. A specific page might also be interested in related topics or products. For example, if someone visits a recipe site searching for apple pie. They may also be looking for information on making apple crisp or how to bake apples. In these cases, adding those related topics as keywords can make sense. If you’re building an eCommerce site and customers are searching from a product page (for example, men’s shoes), consider adding related products (women’s shoes) as keywords.
The more relevant information you have on your site, the better your chance of converting visitors into customers. Writing a Professional Book Chapter Write a professional book chapter based on. The following description: How to write well for professionals with confidence. Title: How to Write Well Professionally Learn about writing styles: There are many ways to approach business writing, but learning and applying one method at a time will give you an advantage over writers who try too many techniques at once.
This might be a bit out of your field, but that’s part of why it’s valuable. If you’re not already familiar with SEO, or search engine optimization, take some time to research how we manipulate our site pages to rank highly in people search for could provide fresh insight into how our brains work when we’re browsing online. For example, I found out that one of my most popular articles was written. Because I inserted commonly searched keywords into it accidentally.
That doesn’t mean I’m bad at SEO—on the contrary: It means. My readers are predictable and that I know what they like to read. In fact, there’s an entire sub-industry dedicated to understanding user behavior on search engines. You can learn from them! Read up on Google Analytics, bounce rate, click-through rate, and more. It will help you better understand users as well as give you an opportunity. To refine your own website content based on data rather than intuition alone.