Magento is an incredibly powerful eCommerce platform, offering a wealth of features and customizations to the online stores it is used to build. However, the complexity and technicality of Magento make it difficult to optimize for search engine optimization (SEO). Despite offering endless opportunities for customization and performance, the sheer scope of the platform’s capabilities present a wide range of technical issues that are difficult for a layperson to optimize. Many eCommerce businesses call on the top Magento SEO agencies to do the heavy lifting for them.
But why is it necessary in the first place?
First, let’s look at the technical side of Magento. Magento is a complex system, with a large number of files, databases, and other components. This complexity can make it difficult to understand how the different elements of Magento interact, and how changes to one element can affect the others. It is also much more difficult to make basic changes to a Magento website, as compared to a SaaS platform like BigCommerce or Shopify. As a result, it can be difficult to make changes to the code or structure of Magento that will improve its SEO performance.
Second, Magento is not built with SEO in mind. While it does have some basic SEO features that are relatively easy to optimize, such as meta tags and page titles, it lacks many of the more advanced features that are essential for successful SEO. This includes things like proper URL structure, canonicalization, and structured data. Without these features, it can be difficult to make sure that search engines are able to properly index and rank Magento sites. It also means you must understand them on a fundamental level in order to optimize them for search engines, and unfortunately, there is no easy way to do it.
Finally, the sheer scope of the number of ranking signals makes it difficult to keep track of all the different elements that need to be optimized. This includes things like page titles, meta tags, content structure, and internal linking. Without a thorough understanding of these elements, it can be difficult to ensure that Magento is properly optimized for SEO. Although to be fair, this applies to all websites and not just to Magento eCommerce websites. All it does it make the scope of Magento SEO services more complex.
Can a Top Magento SEO Agency Help?
Despite these challenges, it is possible to optimize Magento for SEO. The key is to make sure that you have a thorough understanding of the platform and its features, as well as to make sure that you are using the right tools and techniques, or to work with a top Magento SEO agency with a long history and a deep understanding of how to optimize the platform.
First, it is important to make sure that you are using the latest version of Magento, as this will ensure that you have access to the latest SEO features. Additionally, it is important to make sure that your site is properly structured, with proper URLs, meta tags, and page titles. It is also important to make sure that your content is well-structured, with proper headings and internal linking. It should also be relevant to your target audience, and be well-optimized with internal links (both readers and search engines like to see this).
Second, it is important to make sure that you are using the right tools and techniques for SEO. This includes things like keyword research, link building, and content optimization. Additionally, it is important to make sure that you are regularly monitoring your site’s performance, so that you can identify any issues and make the necessary changes.
Finally, it is important to make sure that you are staying up-to-date with the latest SEO trends and techniques. This includes things like voice search optimization, structured data, and local SEO. By staying on top of these trends, you can ensure that your Magento site is properly optimized for SEO.
Ultimately, optimizing Magento for SEO can be a difficult task. However, by understanding the platform, using the right tools and techniques, and staying up-to-date with the latest SEO trends, and working with a top Magento SEO agency, it is possible to optimize Magento for SEO and ensure that your site is properly indexed and ranked by search engines.